A massage marketing plan can keep the business alive.
Marketing skills are of major importance-second only to massage and bodywork technical knowledge--to a massage therapist's business. Without appropriate tactics to generate business, a massage career may be short-lived. Fortunately, there are a number of ways to bring new clients into a new or existing establishment.
Word of Mouth Advertising
Word of mouth advertising is the least expensive and most credible source of marketing a massage business can use to get clients. Though a satisfied client will often promote the excellent service they receive, it can be a wise strategy to offer incentives like free massage add-on treatments or discounted services to clients who refer others to the business.
Joint Venture Marketing
Joint-venture marketing is an option where massage therapists partner with business' in the area to exchange literature to give customers who frequent each others' establishments. This provides an opportunity to present information about massage therapy and specific information about the massage practitioner to people who might not otherwise contact the therapist. In return, the massage practitioner can promote the materials of the other businesses in the joint venture. Make sure those businesses compliment yours and share a similar client demographic.
Internet Promotion
Massage business promotion is successfully accomplished through Internet marketing. Building a website with email service is a beneficial way to attract new clients and stay in touch with existing ones while providing useful, up-to-date information on massage services, benefits or business changes. Another Internet promotional tool is the addition of listings in massage directories for major professional massage organizations.
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